As I was checking in with some current and past clients today, I was thinking about the projects I've worked on with them... And while all of them have been great experiences, one in particular stood out as unique in my mind...

Several years back, I consulted on a marketing project. It included logo design, web layouts & coding, identity materials, and mailers among other things... They had only a general idea of what they wanted to accomplish, but they had a definite opinion on how they wanted to accomplish it... As inexpensively as possible...

Now you might be thinking, doesn't everyone want "the most bang for their buck"? Of course... within reason...

Here's the dilemma I had. Sure, I can put together all these things for you... I can even set the advertising in motion...

But unless you're willing to invest in the $$$ to get your product/service/idea in front of the right eyeballs with targeted leads and promotions, whether it's paying for postage, paying for magazine or newspaper ads, paying for online ad campaigns... Nobody is going to see it!

And if nobody sees your product/service/idea... Well... what's the point? You can have the best thing around, but if no-one knows about it... well...

Now, investing in advertising isn't necessarily expensive... You can advertise for free or inexpensively in some mediums, however, you have to also have the patience to wait for the slower results these mediums often produce. If you want fast results, you need to be willing to invest. The saying "it takes money to make money" is never more true than when you're trying to get a new product or service in front of new faces.

And unfortunately, when it came right down to it, this client wasn't willing to do what it took to get his product in front of the right buyers. And out of all the Solutions I provide... that's not something I have a solution for. I can give you the best marketing materials for your company, but you have to be willing to actually put them to use.

Have an opinion on this article? Let me know!